In a world overflowing with products, it’s easy to see the appeal. But is the caveman skin approach actually effective?

Does TikTok’s minimalist Caveman Method for Skin really work? I have a feeling there are better ways to improve skin barriers ...

The “caveman” skincare trend — where you literally ... AleksandarNakic/E+/Getty Images Remember: Not every TikTok trend is science-backed or safe to follow blindly. “Skincare trends ...

After drawing concern over her appearance, TikToker Tia Zakher opens up to PEOPLE about her skin's journey Tia Zakher A TikToker named Tia Zakher has gone viral for committing to what is dubbed ...

A TikToker’s so-called “caveman skincare routine”—which involves not washing her face for months—has kicked off conversations about natural beauty, misinformation, and ragebait.

Though the term "Caveman Method" is associated with Zakher's no-routine routine, she said it was another TikTok user who came up with the title, leaving a comment on one of her videos. Need a break?

The creator in question is Tia Zakher, and for the past six weeks, she has allegedly adopted "the caveman method". This controversial regimen has been around for some time, but never in this way.

The latest skincare trend sweeping social media is a bit … primitive. The “caveman method” has gone viral after TikTokker Tia Zakher revealed she’s spent more than six weeks not using any ...