Under the leadership of Comcast and Time Warner Cable, the initiative, called Project Canoe, would use digital technology to target different ads to different subscribers simultaneously.

So the six biggest players – Comcast, Time Warner Cable, Charter, Cox, Cablevision and Bright House – have gotten into one advanced advertising boat, called Canoe Ventures. They are trying to ...

As widely expected, outgoing Aegis Media Americas CEO David Verklin will head the new Comcast-backed cable ad targeting company Canoe Venturespreviously known as "Project Canoe," WSJ reports.