This year, according to Horowitz, Super Bowl ad-watchers can expect the 23rd year of Budweiser's Clydesdale commercials. As usual, he said, Budweiser will be "all about storytelling." ...

CBS to air "Super Bowl Greatest Commercials: Battle of the Decades" on Wednesday 04:03. ... "Sometimes we may forget the teams, we may forget the scores but we remember the commercial," said Frazier.