Burger King’s identity is getting a whopper of a refresh, with its first new logo in more than 20 years. Using colors inspired by its “real and delicious food,” the fast food chain unveiled ...

Burger King's identity is getting a whopper of a refresh, with its first new logo in more than 20 years. Using colors inspired by its "real and delicious food," the fast food chain unveiled ...

Burger King released a total branding ... He said the brand improved the proportions and font to make the classic design feel modern. The new logo is a modern version of the classic BK look ...

American fast-food restaurant Burger King has rebranded for the first time in 20 years with a revamped logo, packaging and uniforms designed by creative agency Jones Knowles Ritchie. Burger King ...

What Burger King’s New Logo Says About Its Strategy Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s.

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes ...

Or a University of Louisiana Ragin' Cajun Burger with logo. Both burgers are crafted with ... it must do more than make folks smile. "The novelty can only take Sonic so far," say Stephen Greyser ...

Iffier still, both brands have a secondary logo — the thing you might stamp on burger wrappers — that’s black, round, and lists food items in a circle around the outside: Chipotle, of course ...