Every consumer is familiar with the concept of bundling and they like it. It is why McDonald's creates ready-to-order meals, insurance companies give discounts when you have home and auto policies ...

Pursuing a bundle pricing strategy allows you to increase your profit by giving customers a discount. Bundle pricing is built on the idea of consumer surplus. Every customer has a price that he is ...

As the white paper discusses, there remains an important place for branded, promotional content and pharma’s challenge is how to balance the provision of promotional and non- promotional content ...

As our digital focus month begins, Ash Rishi shares his belief that CRM is not a solution, but in fact a strategy in pharma marketing. He also shares his top five reasons as to why a dedicated CRM ...

Pharma Equity Group (PEG) today announces the launch of a transformative investment strategy aimed at accelerating growth, diversifying its portfolio across Pharma and Medical Devices, including ...

The company’s bundling strategy will revolve around the recently announced Teamwork Collection, which was unveiled in April at its Team ’25 conference. “When we look at Teamwork Collection ...

In a recent interview, OptimizeRx Chief Commercial Officer Theresa Greco discussed the company’s evolving strategy in the ... intelligence to better support pharmaceutical clients and healthcare ...

Innovation in pain management is critical to address the unmet needs of millions of patients around the world." Regeneron announced a strategic in-licensing agreement with Hansoh Pharmaceutical Group ...

The resource, Pharmaceutical Dust Collection: Strategies for Oral Solid Dose Pharmaceutical Manufacturing, provides industry professionals with essential insights into managing potent compound ...

COPENHAGEN (Reuters) -Novo Nordisk said on Monday it would halt its collaboration with Hims & Hers Health over the sale of ...

Looks like Spotify’s aggressive bundling strategy is here to stay: The streaming platform has resoundingly triumphed in a related lawsuit from the Mechanical Licensing Collective (MLC).