There's a notable decline in consumer trust toward brands, with 55% of consumers not trusting brands as much as in previous years Especially amongst Gen Z consumers, a reported 79% stated that it ...

Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And they will ...

To boost patient trust and satisfaction, healthcare marketers have to deeply understand what patients actually want and need.

Your website is often the first point of contact between your potential customers and your brand—especially in today’s digitally driven world.

WILMINGTON, DE — Quavo Fraud & Disputes has shared new findings from its Q4 2024 Consumer Survey, shedding light on how ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting customer loyalty. Predictive power improves engagement. Top brands use AI in ...