The fallout from Bud Light's promotion with transgender influencer ... Read next BI Tech Memo An icon in the shape of an angle pointing down.

However, Ritchie's attitude towards the brand appears to have softened, with the 53-year-old defending Bud Light during an appearance on the Ingraham Angle on Thursday. "We've got bigger targets ...

Bud Light will buy back unsold ... Read next BI Tech Memo An icon in the shape of an angle pointing down.

Bud Light said it will donate $200,000 to an LGBTQ+ nonprofit — the latest in a slew of mixed signals as the brand grapples with blowback over its ties to transgender influencer Dylan Mulvaney.

Bud Light's woes appear to be far from over in the aftermath of the ad campaign with transgender activist and influence Dylan Mulvaney. Data shows sales for the iconic beer brand are dropping at a ...

Bud Light rolled out a new summer-themed ad in hopes of getting back into the good graces of beer drinkers, but the effort fell short for many Twitter users still smarting over the branding ...

"Sales cratered and sat there," an industry analyst said. When conservative activists set aflame boxes of Bud Light and urged a boycott in response to an endorsement from a trans influencer last ...

The CEO of Bud Light’s parent company blamed online misinformation for the controversy surrounding its marketing with transgender influencer Dylan Mulvaney, in an interview with the Financial ...

However, Adam said he "absolutely" thinks Americans will eventually put Bud Light’s ongoing scandal in the rearview mirror. "People have gotten over far bigger things that had much further ...

It’s the end of an era for Bud Light: The beleaguered brand is no longer the most popular beer on tap at bars. Another Anheuser-Busch InBev beer, Michelob Ultra, has surpassed Bud Light in its ...

Bud Light launched its new campaign — “Easy to Drink. Easy to Enjoy” — at last year’s Super Bowl with a buzzy ad featuring actor Miles Teller and his wife Keleigh in hopes of reviving ...

A nationwide reset of shelf space could solidify sales declines, analysts said. A boycott against Bud Light has hammered sales for months, dethroning the brand as the nation's most popular beer ...