Bud Light rolled out a new summer-themed ad in hopes of getting back into the good graces of beer drinkers, but the effort fell short for many Twitter users still smarting over the branding ...

Sales of Bud Light have dipped after conservatives on social media lashed out at its best-selling beer over a social media promotion with a trans influencer earlier this month. And even as ...

posted a short clip from her partnership with beer brand Bud Light to Twitter, it didn't appear any more controversial than the many other influencer "spon con" posts that happen on any given day.

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. At first, the flare-up over the Bud Light-sponsored Instagram post from transgender influencer ...

Bud Light's Brand Revival Backfires... As we mentioned in our last post, Bud Light's latest attempt to revive its brand has backfired. Bud Light's Latest Attempt To Revive Its Brand Backfires ...

Replacing a Target shirt involves a lot more hassle and cost than replacing Bud Light. Still, I think we’re going to see a lot more of this. In the short term, the Bud Light example is too excit ...

Sales of Bud Light have tumbled over the past month after ... “never seen such a dramatic shift in national share in such a short period of time.” But don’t expect the sales freefall to ...

Bud Light Seltzer has a problem ... “Some have worked well, but typically only for a short period of time as consumers continue to seek something new and different,” she said.

Over the past week, sales data appears to show that the boycotts have affected the company's bottom line, at least in the short term. Sales of Bud Light fell 17% in the week ending April 15 when ...