A brand name is more than just a label; it’s the first impression of your business, an identity that can either make or break your success. Choosing the right name is crucial because it ...

Meghan Markle has finally revealed the reason she changed the name of her lifestyle brand from American Riviera Orchard to As Ever. The Duchess of Sussex, 43, admitted the original name of her ...

New research from SAP Emarsys and Deloitte shows that a majority of Australians are actively ignoring brand names when buying everyday consumer goods, a stark signal for marketers in an era where ...

On the subject of picking brand names, the Duchess opened up about how she settled on As Ever, explaining how she secured the name back in 2022. Discussing the switch from American Riviera ...

From flawless makeup to mid-flight uniform changes, Qatar Airways sets high expectations for cabin crew to maintain a ...

After months of mediation, warring brothers, Abhishek and Abhinandan Lodha have ‘amicably settled’ their dispute over the use of the Lodha brand name. According to a joint statement ...

More than half of British consumers (57%) do not consider brand names when purchasing goods, indicating a significant shift in behaviour, according to a new survey from SAP Emarsys. The study ...

When it comes to consumer products, more than half (58%) of Australians don’t pay attention to the brands they’re buying if the product meets their needs. That’s according to new research by ...