Saying “We just need a story” is like saying “We just need a logo.” It oversimplifies a brand strategy that, when done ...

Today’s best marketers are becoming adept at “Story Branding”: the use of storytelling to create impactful and memorable brands.

(Example: Buddy Lee) Creating the Story. The next nine questions deal with the offering itself and provide the building blocks to create the actual brand story. These questions help you illuminate the ...

Apple’s story is also a great example of how personal branding can intersect with the company’s goals. Steve Jobs’ personal branding was an example of the success someone can have with the right story ...

Discover how leading industry experts are redefining brand success through authentic storytelling, social impact, and deep ...

Newsjacking is a popular marketing strategy. Find out how to newsjack a story properly and learn from 5 brands that did it right. It’s estimated that the average social media user spends roughly ...

How to Craft Brand Stories That Resonate With Your Audience 4 minute read. By Steven Manifold. October 25, 2024. Digital Marketing. Share. Share. ... let’s take two examples: ...

Quick Overview: What is Brand Story, ... For example, if your brand is related to corporate, you can add a formal and authoritative language to let consumers trust in your services.

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be ...