Nexon announced that it collaborated with KT to present the 'Maple Story' IP Brand Day game in the game between KT Wiz and NC ...

Saying “We just need a story” is like saying “We just need a logo.” It oversimplifies a brand strategy that, when done ...

Boost your personal brand with these 5 ChatGPT prompts for young. Simplify content creation, stay authentic, and grow your ...

Many of the watch industry’s small, independent brands are increasingly competing with legacy brands – what's next?

Parachute Home shifts focus from brick-and-mortar by closing 19 stores and emphasizes ecommerce and retail partnerships.

Those who want to survive must become more than a retailer. You need to think like a brand, trade like a retailer, and act ...

WX Brands is proud to announce the launch of Here By Chance, a brand that celebrates spontaneity and serendipity while ...

From digital twins to virtual influencers, here’s how brands are testing synthetic media and where the ethical lines are ...

The Labubu craze has sent Pop Mart’s shares up by 170% since the start of the year. It is one of a growing cohort of Chinese ...

Today’s best campaigns function more like cultural ecosystems than campaigns: they include audience reactions, remix culture, ...

Shopify reports on merch trends that enhance brand affinity, highlighting creative items, collaborations, and unique designs ...

Letterforms were created to record meaning – to hold ideas and prevent them from being lost. Over time, they evolved to ...