Many of the watch industry’s small, independent brands are increasingly competing with legacy brands – what's next?

Parachute Home shifts focus from brick-and-mortar by closing 19 stores and emphasizes ecommerce and retail partnerships.

Those who want to survive must become more than a retailer. You need to think like a brand, trade like a retailer, and act ...

WX Brands is proud to announce the launch of Here By Chance, a brand that celebrates spontaneity and serendipity while ...

The smartest brands don’t chase trends – they evolve like ecosystems, organically and intentionally. They explore their DNA, ...

I’ve lived this experience firsthand, overseeing brand integration, managing cultural alignment and guiding the development ...

Authenticity and research fuel successful brand partnerships — and Aaron Walton recognized this long before it became the ...

From digital twins to virtual influencers, here’s how brands are testing synthetic media and where the ethical lines are ...

The Labubu craze has sent Pop Mart’s shares up by 170% since the start of the year. It is one of a growing cohort of Chinese ...

Rebranding is booming in the food and beverage industry, with major names like Pepsi and Pringles leading the charge.

Fmcg brands should behave in a way counter to their category rivals to stand out, says Paul McEntee of Here Be Dragons ...