Saying “We just need a story” is like saying “We just need a logo.” It oversimplifies a brand strategy that, when done ...

In an interview with Stephen Marshall Ph.D., director of online community and educational forum BrandStorytelling+, Rosenblum imparts five principles of telling great brand stories.

Creating a great story means digging right into the heart of what makes a company or a product special. Here are some examples of brands big and small making it happen. Getting inside the mind of ...

If you are looking for inspiration, the 25 examples below feature About Us pages that excel at engaging their audience and telling their brand story. Examples Of About Us Pages For Inspiration 1 ...

A branding statement is typically brief, no more than one to three sentences. So it's important to choose your words carefully. Having some examples of financial advisor branding statements to ...

85 per cent of the 2,000 adults surveyed couldn’t give an example of a memorable story told by a brand. Older consumers are more likely to recall a brand story (30 per cent of over 55s ...

Jim Stengel is a former global marketing officer of Procter & Gamble, the CEO of the Jim Stengel Company, and a board member at BERA Brand Management. Cait Lamberton is the Alberto I. Duran ...