Segmentation is a key tool to help researchers make sense of a large and complex market, as well as efficiently target resources, and find those deeper insights that will inform brand strategy.

The digital media landscape is rapidly evolving, demanding brands adopt omnichannel programmatic advertising. Driven by ...

LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to the political climate and ...

Millennials Buy Brands. Millennials are attracted to well-defined and well-expressed brands because those brands strengthen their beliefs about themselves, provide a sense of comfort and home, confirm ...

This divide not only exposed the contrasting nature of the two events but also underscored the broader segmentation within ...

There’s no shortage of expert advice on segmentation. From the classic four-box BCG grid to the latest machine ...

Figure 2: Behavioural patient segmentation axes and segments. Each segment holds the patient's own illness perceptions, coping strategies and medication beliefs with regard to their condition.

Snowflake (NYSE:SNOW) and Interpublic Group of Companies, Inc. (NYSE:IPG) owned Acxiom on Monday announced a partnership to ...

Segmentation is a common technique used by companies to narrow down a large target audience into more narrowly ... If your brand has a total potential market of 500,000 people in a local ...

The Good Food Institute found three-quarters of consumers are open to eating plant-based meat, but to win them over alternative protein manufacturers must understand subtle nuances between what ...

TF1 Group boss Rodolphe Belmer discusses the French network's deal with Netflix which will see the latter carry TF1's five ...

How to Apply a Segmentation, Targeting, ... The more effectively and consistently you enact your S-T-P plan, the greater your ability to build brand loyalty among your customer base. References.