Segmentation is a key tool to help researchers make sense of a large and complex market, as well as efficiently target resources, and find those deeper insights that will inform brand strategy.

LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to the political climate and ...

This divide not only exposed the contrasting nature of the two events but also underscored the broader segmentation within ...

Figure 2: Behavioural patient segmentation axes and segments. Each segment holds the patient's own illness perceptions, coping strategies and medication beliefs with regard to their condition.

TF1 Group boss Rodolphe Belmer discusses the French network's deal with Netflix which will see the latter carry TF1's five ...

Hosted by vinSUITE, the virtual event delivers expert-led sessions on wine club retention, customer segmentation, and ...

Inditex has taken a surprising step in its brand strategy with the launch of Lefties Home, a home décor line positioned at a ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

The Travel Corporation has announced a globally aligned strategic growth plan that marks the next chapter for Touring & ...

National Vision gains from America's Best momentum and strategic revamp, but solvency issues and rising costs weigh on profitability.

The European Investment Bank (EIB) has provided €30m ($34.8m) in financing to OLEDWorks to bolster its innovative automotive ...

The global Congress Tourism Market, a critical segment of the business and event tourism industry, was valued at USD 1235.4 ...