ranging from functional attributes to emotional resonance. The branding pyramid visualises the core components to build brand equity and drive growth. Like Maslow’s hierarchy of needs or a food group ...

and official documents to reflect our new name and brand. As part of our renewed vision, we have rolled out a comprehensive service offering in September 2024, including a free hearing ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.

The full impact of the newly announced tariffs on imports is still uncertain, but to help our readers sort through the mess, the Strategist will be keeping an eye on any brand announcements in ...

resonance. Says Gaardboe: “Whether it’s technology, art and design, fashion, or culture, our work is about creating brands that people feel—not just recognise.” The studio also has a deep investment ...

We seek out brands that deliver memorable, sharable moments. A jaw-dropping brand experience has the power to embed itself in our psyches like nothing else. Long after a product breaks or fades, a ...

will gather influential voices to forge meaningful media connection and amplify brand resonance. Serving dual purposes as both a milestone moment and a symbolic launchpad, this event will promote ...

Students of Resonance Junior Colleges, Hyderabad reaped an unprecedented performance at the All India JEE Main 2025 with its student Archisman Nandy securing All India Rank 13 in open category by ...