MSC World America is MSC Cruises' newest ship, offering a unique Euro-centric experience for American passengers, with ...

Pyramid Global Hospitality today announces its chief operating officer, Eric Habermann, will retire this month following seven years with the company and a nearly 40-year career in hospitality.

Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing parenting styles and millennial mindsets. The new positioning, “It’s your Style”, is ...

Indeed, when a big consumer brand changes its brand positioning, it’s always a big deal – not only because of the work involved behind the scenes but also because it helps shift the narrative for that ...

To do so, the retailer is launching an ambitious multistep marketing campaign that will introduce a new brand positioning that seeks to surprise shoppers with what its loyal customers already ...

A beta version of the protocol is expected to roll out near the token’s public release, positioning early users to interact with the platform and its features right away. One of the most ...

JCPenney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that will ...

John Lewis is making bold investments in its Home brand to reinforce its unique position as a lifestyle leader and expert on everyday home products. This month the retailer is launching a new, glossy ...

“This process involved integrating legacy and new acquisitions into a cohesive offering that honoured 340 years of heritage, while positioning the brand for the future,” says Olympia Dietrich, project ...