MSC World America is MSC Cruises' newest ship, offering a unique Euro-centric experience for American passengers, with ...

Former EFL star David Prutton has suggested that Modric has been inspired by other big name owners in the English pyramid system ...

Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing parenting styles and millennial mindsets. The new positioning, “It’s your Style”, is ...

To do so, the retailer is launching an ambitious multistep marketing campaign that will introduce a new brand positioning that seeks to surprise shoppers with what its loyal customers already ...

JCPenney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that will ...

“This process involved integrating legacy and new acquisitions into a cohesive offering that honoured 340 years of heritage, while positioning the brand for the future,” says Olympia Dietrich, project ...

reasserting its brand position in the bra category; fueling growth in the lifestyle categories of beauty, sport and swim; and evolving its brand projection and go-to-market strategy. That in ...

ViX Paula Hermanny, a growing luxury swimwear brand, recently demonstrated how strategic marketing powered by data can elevate brand positioning and bring a wave of success. With a focus on high-value ...

Because the internet is the internet, Sabrina Carpenter’s iconic ‘Juno’ sex positions—aka the PG yet provocative poses she strikes during each performance of the sexy song on the Short n ...