The branding pyramid allows marketers to strategise which connections are most relevant for their target audience and product category when shaping brand identity and positioning. While the branding ...

You’ve put a lot of time and effort into building something you believe is excellent. But today’s marketplaces are crowded, and that isn’t enough. It would be best to position your brand to stand out ...

Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing parenting styles and millennial mindsets. The new positioning, “It’s your Style”, is ...

JCPenney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that will ...

There is some confusion about how a position is created. Many people think that a great message is your position, but it's not. A tagline, brand name, or logo are not a position either. Also, choosing ...

Avery, Jill, and Sunil Gupta. "Marketing Reading: Brand Positioning." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8197, 2014.

To do so, the retailer is launching an ambitious multistep marketing campaign that will introduce a new brand positioning that seeks to surprise shoppers with what its loyal customers already ...

Indeed, when a big consumer brand changes its brand positioning, it’s always a big deal – not only because of the work involved behind the scenes but also because it helps shift the narrative for that ...

AUSTIN, Texas, April 17, 2025 /PRNewswire/ -- LumApps, the leading connected employee hub, introduces its new brand identity and positioning, marked by the thought-provoking tagline: "The Bright ...