It’s about positioning. Not where they stand in the market — but where they stand in your mind. The top brands have a secret weapon. A blueprint. A framework that informs every decision, every message ...

You're not alone, mate. In today's saturated market, it's harder than ever to make your mark and stand out. But fear not! The secret weapon you need is a killer brand positioning statement. What's ...

JCPenney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that will ...

Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing parenting styles and millennial mindsets. The new positioning, “It’s your Style”, is ...

To do so, the retailer is launching an ambitious multistep marketing campaign that will introduce a new brand positioning that seeks to surprise shoppers with what its loyal customers already ...

Brand positioning is the catalyst The term ‘emotional marketing’ is a phrase that is often used in marketing, e.g. “we need to be more emotional in our brand messaging”. However ...

Introduction: People that are specialists in their industry come to us, yet occasionally they are still inexperienced with brand building. This “Basics” series began as a well-defined procedure to ...