You need to understand how target customers view your brand so that you can connect with them. Brand positioning research gives you valuable insights into market demands and customer behaviors to help ...

The University at Buffalo amplifies ambition for students, faculty, staff and the community, offering vast possibilities for achievement in a diverse, supportive and creative environment. As New York ...

The Power of a Strong Positioning Process A solid positioning process, coupled with clear documentation, can solve many of those challenges. April Dunford's positioning framework, outlined in her book ...

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

HCL Technologies (HCLTech), a leading global technology company, today launched its new brand identity and logo, underpinned by the distinct positioning of Supercharging ProgressTM that reflects ...

Real-time marketing offers strategic advantages for any multinational company looking to stay relevant and connect ...

Get everything you need to create your own branded flyer on a standard 8.5" x 11" sheet of paper. There are three layout options, each with versions displaying either the master brand lockup or that ...