Everything else they do in terms of marketing stems from this point. Every aspect of their branding, including messaging, product design, or customer experience, all ladder up (or should) and link ...

Your website design, customer care service, logo, packaging materials, etc, should consistently communicate the same message about who you are as an organisation and what you stand for. Brand ...

Brand communications agency Warbox has been appointed by a luxury interior design company to support its plans for growth as it opens a new showroom in Nottinghamshire.

New luxury brand Zeekr has confirmed that it will be selling its first cars in the UK from next year. The brand is expected ...

The brand credits endorsements from Indian cricketer Ravindra Jadeja and actor Munawar Faruqui for amplifying its visibility.

LumApps, the leading connected employee hub, introduces its new brand identity and positioning, marked by the thought-provoking tagline: "The Bright Way to Work." This transformation underscores ...

Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing parenting styles and millennial mindsets. The new positioning, “It’s your Style”, is ...

There is some confusion about how a position is created. Many people think that a great message is your position, but it's not. A tagline, brand name, or logo are not a position either. Also, choosing ...