Everything else they do in terms of marketing stems from this point. Every aspect of their branding, including messaging, product design, or customer experience, all ladder up (or should) and link ...

Your website design, customer care service, logo, packaging materials, etc, should consistently communicate the same message about who you are as an organisation and what you stand for. Brand ...

Brand communications agency Warbox has been appointed by a luxury interior design company to support its plans for growth as it opens a new showroom in Nottinghamshire.

New luxury brand Zeekr has confirmed that it will be selling its first cars in the UK from next year. The brand is expected ...

The brand credits endorsements from Indian cricketer Ravindra Jadeja and actor Munawar Faruqui for amplifying its visibility.

There is some confusion about how a position is created. Many people think that a great message is your position, but it's not. A tagline, brand name, or logo are not a position either. Also, choosing ...

The Cupra brand is the latest looking to sell in the US. The Spanish performance company is part of the Volkswagen Group, giving it ...

Europe have been named among this year’s Top 30 Most Influential Fintech Marketers list, recognized for their contribution to ...

Many have pointed to Elon Musk's embrace of far-right politics as a reason for Tesla's downturn. It's become an opportunity ...

CMF Phone 2 Pro design has been officially revealed by the Nothing sub-brand ahead of the device's launch on April 28. The ...