After receiving countless job rejections, software engineer Akshay Phadké used four résumé strategies to help him land a job ...

Get your free brand positioning template Stand out from the competition and make your product the go-to choice with this brand positioning analysis. The headphone company Skullcandy used symbolic ...

It’s about positioning. Not where they stand in the market — but where they stand in your mind. The top brands have a secret weapon. A blueprint. A framework that informs every decision, every message ...

Content creation is a job that many younger millennials or Gen Z's do on the side or as their full-time jobs. While it sounds ...

This is where the 12 Archetypes Framework—a model rooted in Jungian psychology—can become a game-changing tool for brand positioning. As a data-driven marketer with over 20 years of experience ...

Learn how to position your new product in the market using frameworks like the value proposition canvas, the positioning statement template, and more.

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. This article explains why you must ...

YouGov’s rankings are based on the Index score from YouGov BrandIndex, which measures overall brand health in the UAE ...

Ramatu Kandakai wants to help you level up ahead of AFROTECH™ Conference 2025. The personal brand consultant leading her own ...

Visit Belfast has officially unveiled its new food and drink brand position, designed to enhance the city’s vibrant gastronomic tourism offering to appeal to more visitors. The launch event, held at ...