When you think about Salvador Dalí you probably picture a melting clock or elephants with impossibly long legs, not a famous ...

A brand name on its own can make you think. A sound on its own can make you feel. But when name and sonic signature are ...

Updating Your Logo Design As far as the world is concerned, your logo is the face of your brand. It plays a critical role in the way consumers perceive your company -- and whether or nor not they ...

Discover the emotion behind the attraction, and you can use that insight to make improvements to your logo and company name before launching your brand. - Maura Kennedy , Pond Lehocky, LLP 13.

After working in marketing and advertising for years, I've rounded up the best logo maker apps, sites, and software. For me, the top tools streamline the design process, helping you make ...

Usually a pretty big one. Consulting on brand names has become a large part of what I do. Names have always been a significant part of branding. Historically, products were identified by the name of ...

echoing the brand's focus on setting the bar for consistency, excellence, and cutting-edge performance. This theme of motion was carried over into the name-based logo to form an arrow in the ...

On the heels of its 30th anniversary, Cicis announced that it is going “Beyond Pizza” with a refreshed brand identity. The popular chain, with nearly 450 restaurants across the U.S., unveiled its new ...

Keep in mind that the logo, design styles and even brand name that would appeal to counterculture teens probably won't fare so well with suburban moms. Interview members of your target market to ...

Any instance related to the university’s overarching teaching, research, and service mission that does not involve school spirit as defined above (e.g., academic events, research posters, name badges, ...