The French retail brand stays ahead of the curve by getting one vital thing right: it continues to transform and tweak the loyalty reward program to best meet the ever-changing needs of its customers.

While marketers chase the elusive ideal of customer loyalty like the mythical unicorn, brand relationships are far from one-size-fits-all. Some people seek closer, trust-based relationships with ...

President Trump in the Oval Office on Jan. 20. Photo: Anna Moneymaker/Getty Images ...

Microsoft is grateful for the trust that people place in our products, services, and experiences. These Trademark and Brand Guidelines (“Trademark Guidelines”) detail how you can help us protect ...

For frequent and infrequent air travelers alike, a reliable and rewarding frequent flyer program can enhance your travel experiences. Fortunately, all major U.S. airlines have loyalty programs that ...

With the promise of discounts, perks and more, there’s no doubt that Canadians love loyalty programs. But despite their popularity, many question if these programs are a marketing gimmick with ...

Japanese collectors spent billions on European paintings during the bubble economy of the 1980s. Officials today hope to inspire a new generation of art lovers. By Zachary Small The National ...

SHAWN FOREVER. PERSEVERANCE: 20 Years of Thinkspace, which is the fifth collaboration between Brand Library & Art Center and Thinkspace Projects, will be on view February 1 – March 29 ...

Galle Literary Festival has released its full Art Trail programme in partnership with ARTRA Magazine. It is scheduled to run in parallel to the literary programme from 6th – 9th February 2025 in ...