Butterfly focuses on consumers with a zillenial mindset, shifting from demographics to psychographics, as it introduces ...

Butterfly, a kitchen appliance brand, has revealed its new identity, symbolized by a fingerprint merged with butterfly wings, ...

ICON said the new brand identity is designed to reflect the innovative company’s global vision and was revealed at the Cityscape Global 2023.

WHITESTONE, N.Y., April 17, 2025 /PRNewswire/ -- Today, BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new ...

In this text, we explain the main graphic elements that visually translate a brand's personality and values. Check it out ...

Updated store look; new menu items meant to delight customers  Well-loved Chinese heritage restaurant Lido Cocina Tsina, home of Chinese-style Asado, is steadily rolling out a refreshed look and feel ...

Pearson (PSO) announced the unveiling of “a dynamic new brand identity that demonstrates its leadership as a lifelong learning company. More than just a refreshed logo, the rebrand represents a ...

Brand identity describes the externally visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.

Advisory and tax services company PwC has unveiled a refreshed global brand identity, supported by a new advertising campaign titled "So you can", as it looks to position itself as a forward ...