SANTA ANA, Calif. (CN) - Lorillard Tobacco Company falsely advertises its Blu brand of electronic cigarettes as "safer" and "healthier" than standard smokes when they're not, a class claims in state ...

Check out the PR after the break. Show full PR text e-Cigarettes Get Social, Last Longer, and Re-order Themselves With New "Smart Pack" From blu Cigs Smart Pack's ID Technology Detects Other blu ...

Not to be outdone, Charlotte, N.C.–based electronic-cigarette company Blu is making a push to update "social smoking for the social networking era," says Joshua Brustein in The New York Times.

The popular e-cigarette brand ended up a casualty in the Reynolds buyout of Lorillard. How blu became an industry leader Lorillard was instrumental in identifying the e-cigarette market as a ...

blu eCigs®, the brand revolutionizing the electronic cigarette industry, proudly introduces its new rechargeable Starter Pack. blu eCigs®, the brand revolutionizing the electronic cigarette ...

E Cigarette Reviewed is amassing a formidable reputation as one of the most reliable reviewers online, offering honest appraisals based on thorough testing and free from bias. The 2013 Blu Cigs review ...

Altria Group Inc.'s MarkTen has four holes on the mouthpiece that that make the puffs more closely resemble a traditional cigarette. Lorillard Inc.'s Blu e-cig brand offers a special carrying case ...

Blu eCigs use a cartoon character named Mr. Cool on its website and YouTube. (Sound familiar? Some have noticed similarities between the ways the e-cigarette industry has marketed its product and ...

From a business standpoint, the e-cig market is booming (see here), and there are a lot of players vying for spots. Right now Lorillard, who owns the popular blu e-cig, is the big hitter.

Some Senators referred to a website sponsored by blu’s parent company, Lorillard, stating that flavors like “cherry” and “vanilla” make children vulnerable to electronic cigarettes.