The Coyote logo will be on athletic uniforms and Coyote gear. USD began discussing a new logo in 2016. In the years that followed, USD hosted a design contest through a third-party vendor.

The network made a similar mistake in 2016, when it used the USD logo during an SDSU game. Well, at least they didn't confuse USD with the University of San Diego. Duke went on to win 96-80.