Marketing is now a strategic growth engine, focusing on demand creation and long-term brand equity through innovation and cultural impact. As consumer expectations evolve and market dynamics shift ...

Kiah Treece is a small business owner and personal finance expert with experience in loans, business and personal finance, insurance and real estate. Her focus is on demystifying debt to help ...

ETBrandEquity.com is the online avatar of Brand Equity, India's premier source of information, news, and opinion on the marketing and advertising industries. For over two decades as a weekly print ...

Diageo (NYSE:DEO) might have finally found a solution for its struggling Ciroc vodka brand through an equity swap with brand management group Main Street Advisors and LeBron James’-backed Lobos ...

Pioneer Core Equity Fund earns a Below Average Process Pillar rating. The process benefits from the stability of the management team. Specifically, the fund has not seen a manager change in the ...

“Pfizer has shown remarkable emotional intelligence at a corporate brand level” Brands are contributing in myriad different, relevant and engaging ways. T-Mobile went into partnership with ...

Former Victorian Liberal Party president Michael Kroger says home ownership is not the “brand equity” of Labor. Mr Kroger told Sky News host Paul Murray that home ownership has always been ...

A native Delawarean will try to climb Sunday night's $100,000 Pyramid. Henna Pryor is a 43-year-old woman born and raised in Newark who will be a contestant on "The $100,000 Pyramid" game show on ABC.

Mirror photo by Patrick Waksmunski / Eric Haugh and Tom Heasley work in their Pyramid Engineering office. Pyramid Engineering of Altoona has been providing complete design services through all ...

Focusing on high-value customers and leveraging advanced measurement techniques not only boosted ViX's revenue, but also enhanced its brand equity in the luxury swimwear market. Brands that master the ...