Microsoft Bing, after embracing AI integrations through its partnership with OpenAI, has seen steady growth in its search engine market share. "AI chatbots are not replacing traditional search engines ...

Marketers should embrace AI Search Optimization (AISO) as an opportunity to apply holistic approaches to search behavior ...

AI has revolutionized search engine understanding of cybersecurity content. Industry leaders dominate rankings with expertise ...

To stay competitive today, brands must build authority and adapt across all search touchpoints, from LLMs to Google to social ...

One of the most common SEO questions is whether a domain extension directly impacts your ability to rank in your target ...

Parisa Tabriz testified for hours before Judge Amit Mehta in a hearing on changes Google must make after being found guilty ...

Testimonies from the ongoing Department of Justice antitrust trial against Google have revealed that Lenovo’s Motorola ...

Google’s search engine market monopoly is helping its AI strategy, says DOJ Its use of artificial intelligence is also supporting its search engine Google plans to appeal once a final judgment ...

In the ever-evolving world of artificial intelligence ... Bing Copilot is heating up. Both tech giants have introduced cutting-edge chatbots that promise to transform the way we work, search ...

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm.