Dirt-cheap Chinese platforms like Shein and Temu are making life hard for brands formerly beloved by millennials like Forever 21 and Billabong.

Quicksilver, Billabong and Volcom are among the brands ... “The average consumer has shifted their spending away from discretionary products such as those offered by Liberated.” ...

Billabong, founded in 1973 on the Gold Coast ... and that it will find new partners to make products. But it said the 120 US stores will still shut. David Brooks, from Authentic, said that ...