Could ordering a McChicken, as opposed to a Big Mac, help in the fight against ... to gauge whether placing climate-impact labels on fast-food menus might persuade customers to make more ...

The EU General Court said in its judgment that the U.S. fast-food giant failed to prove that it was genuinely using the Big Mac label over a five-year period for chicken sandwiches, poultry ...

The fast food giant lost the exclusive right to the ... saying it would confuse customers due to the similarity with the Big Mac label. The EU Intellectual Property Office (EUIPO) at first ...

New research suggests that placing climate-impact labels on fast-food menus might persuade customers to choose more environmentally friendly choices. (Mariah Tauger/Los Angeles Times) ...