Data is the lifeblood of decision-making and the raw material for accountability. Today, in the private sector, analysis of big data is commonplace, with consumer profiling, personalised services ...

Research methods suitable for the analysis of big datasets containing many variables. The fundamentals of data visualisation, customer segmentation, factor analysis and latent class analysis with ...

We will also survey common network analyses in marketing. In this module, we will learn how networks are prepared and the common data formats that represent networks. We will learn the differences ...