Bhutan took the opportunity to create a new brand and logo to re-define tourism and boost its nation’s image. When it reopened in September of 2022, it launched its new slogan “Bhutan Believe” – a ...

With regard to this, Chief Marketing Officer of Bhutan Tourism Carissa Nimah assured this and addressed all concerns about putting a cap on visitors. As international tourism continues to grow ...

Bhutan’s Department of Tourism unveiled a major campaign commemorating 50 years of tourism in the Kingdom. It officially welcomed its first tourists back in 1974. A host of events have kicked ...