The catchphrase won various awards and was ranked in the Top 10 Commercials of All Time by TV Guide. Despite its launch in ...

Logos and slogans can be especially useful when IT’s image is in need of improvement, Benson says. “IT can be viewed as noncommunicative, behind-the-scenes, unprofessional,” she says.

The best slogans capture this higher purpose in a memorable way. The energy drink Red Bull wants to stand for not only hyper-focus, but also the invigoration of mind and body captured in the ...

PATERSON — In an effort to improve Paterson's image, Mayor Andre Sayegh is looking to establish a new city logo and slogan. In line with Sayegh’s professed love of alliteration, one of the ...

The slogan change was also one month after Sanders used the term in his first televised campaign ad: Similarly, Sanders' logo has been critiqued by design experts, who have noted that its minimal ...