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Health system marketing teams continue to turn to generative AI to direct content and strategy. Aurora, Colo.-based UCHealth, for instance, is using the technology to enhance its virtual assistant ...

According to the Digital Marketing Institute, over 90% of businesses want to invest in generative AI over the next three ...

Clever Clicks Digital, a performance-driven digital marketing agency based in Nottingham, has been named Marketing, ...

Learn how AI-powered conversational marketing is replacing outdated lead gen tactics to accelerate real estate deals.

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A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

Today’s consumers expect timely, relevant messages that look, sound and feel human, even when they know they’re part of an ...

A dramatic transformation is taking place within the digital marketing sector, where growing innovations in the field of ...