Instead of scouring the internet for the best deals, we’ve taken the time to provide you with a list of some of the best ...

We found the best new launch beauty products as part of our Shop TODAY Beauty Awards. Shop award-winning makeup, skin care ...

Looking for the best EOFY sales in 2025? We’ve rounded up the top fashion, beauty, and homeware deals to shop now.

We reviewed hundreds of trending products and tools to bring you the best of Shop TODAY's 2025 Beauty Awards. From skin care ...

The Grammy Award-winning artist just teamed up with the beauty brand to release a kit featuring her favorite cosmetics ...

Now there's a rare chance to shop these celeb-approved beauty favorites while they're on sale. Sydney Sweeney, Paige DeSorbo, and Ella Langley have all used Loving Tan self-tanners. Now ...

Mother’s Day is only a few days away, and if you’re still unsure about what to get the mom in your life, going the beauty route is usually a safe bet. And if you’re trying to shop on a ...

By 2030, Amazon’s market share in beauty is expected to reach 15%, up from 10% in 2024, second only to Walmart. TikTok Shop is also expected to grow from 1% to 3% in that time. As a result ...