BATNA is the best outcome you can get if you walk away from the negotiation without reaching an agreement. It is not your ideal or desired outcome, but your fallback or backup plan. For example ...

Pierre Rochard called Bitcoin "the ultimate BATNA" (Best Alternative to a Negotiated Agreement), suggesting that owning Bitcoin strengthens your position in any negotiation. Others quickly got ...

That includes developing a best alternative to a negotiated agreement, or BATNA, a term he and his co-author coined for a backup plan when a deal cannot be reached. A party will be less likely to ...

Thucydides’ maxim from the 5th century B.C. — that “the strong do what they can and the weak suffer what they must” — seems to be the core of President Trump’s negotiating strategy.

Negotiation Strategies: Learn how to negotiate effectively in a variety of situations, from salary negotiations to business deals. Develop the ability to identify your BATNA (Best Alternative To a ...

Their unofficial status would grant the officials a degree of flexibility and candor in negotiations with Chinese authorities that might help speed up trade talks when higher-level officials do meet.

The White House is now negotiating trade deals with dozens of countries after President Donald Trump paused the worst of his sweeping tariffs for 90 days, with Vice President JD Vance visiting ...