Measuring ROI effectively will help marketers add value to their organizations and attract their fair share of resources. Basic ROI Calculation The math is basic, but the components aren't always easy ...

Improvements in the effectiveness of this stage of marketing can be assessed using lead-to-sale conversion rates and incremental customer value per sale. Once again, a basic ROI calculation can ...

TechRepublic Premium’s Enterprise IoT TCO and ROI calculator guide can help establish TCO and ROI by analyzing your current environmental costs, your IoT implementation costs and the projected ...