Five things your business needs to know about marketing budgets and where/how to start. Many consultants, agencies (big and little) have no real clue either about what’s the right budget for ...

No matter what type of business you're researching, launching or operating, the basic dimensions of your marketing plan will be the same. You'll focus on the "Four Ps," or product, price ...

A marketing plan establishes the methods the company will use to accomplish these goals. A basic marketing plan also includes company goals for completing these tasks and reaching specific milestones.

This sounds basic, but it is scary how many aspiring ... Being specific is good, but don’t go too crazy with creating volumes of marketing plan documents at the beginning. All of this will ...

Below, we'll explore a few basic steps to get your 2020 campaign started: 1. Consider Your 2020 Goals At this point in the year, your team has likely already mapped out a strategic plan for your ...

Take our Black Friday example above: if all the principals can agree to a solid, albeit basic, marketing plan for the holiday season, then weather likely cannot impact sales. Especially if we ...

When your business was just starting out, you probably put a basic marketing plan in place. For most small businesses, this means setting up social media accounts, defining their ideal customer ...

A basic marketing plan does not need to be costly. There are many templates available on the web to help guide you through basic questions and uncover key competitive considerations. A good old ...

During this video, Jenna Nees with Purdue Extension will discuss basic marketing terms you ... you can utilize it when developing your marketing strategy during this video. Components of a Written ...