Putting AI in a Barbie, however, is not solving a particular problem. None of this means that I’m allergic to the concept of tech-centric toys for kids. Quite the opposite, in fact. Ahead of the ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular ...

Sorry, Barbie. You've had a long reign as the top toy for girls. But you'll have to 'Let it Go.' Parents reported that 20% planned to buy Disney's 'Frozen' goodies ...

When Mattel announced last week that it was preparing to “bring the magic of AI” to its toys through a partnership with OpenAI, the maker of ChatGPT, there was predictable outcry on the risks ...

Apart from China, Mattel imports products such as Barbie dolls and Hot Wheels toys from Indonesia, Malaysia and Thailand, which were also hit by reciprocal tariffs from the Trump administration in ...

This tot’s glamming up what she’s got. Armed with over $2,000 worth of chic cosmetics and bougie beauty must-haves, Naiya ...

The outspoken producer of 'Castlevania' and 'Devil May Cry' wants to unleash hell on American animation—and culture at large.