Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular ...

Fresh off the global success of Barbie, toy giant Mattel is doubling down ... of beloved brands to fuel both cultural relevance and commercial growth. To steer this ambitious new chapter, Mattel ...

Mattel Films President Robbie Brenner, who joined the company in 2018, was named president and chief content officer of the ...

Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and ...

Mattel is hoping to apply the Barbie magic to more brands within its portfolio of iconic toys as it doubles down on promoting ...

Mattel (MAT) is teaming up with OpenAI to integrate the latter's artificial intelligence tools into its toys. The Toy Book editor in chief and The Toy Insider senior editor James ...

Sorry, Barbie. You've had a long reign as the top toy for girls. But you'll have to 'Let it Go.' Parents reported that 20% planned to buy Disney's 'Frozen' goodies ...

Used car brand CarBravo and agency MRM accelerated away from New York's Edison Ballroom clutching The Drum Marketing Awards ...

We're all Barbie girls, living in Barbie the Movie's marketing world. Check out some of the countless Barbie brand collaborations out there today. The iconic Barbie franchise is about to step off ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

Mattel doesn’t have the same worry — it would be hard to make the case Barbie is a national security ... Mattel with a 100% tariff on all its toy imports after Mattel CEO Ynon Kreiz said ...