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Four years, one lawsuit and relentless pestering after a headline-grabbing study slammed their iconic Baby Einstein videos as harmful, Bill Clark and Julie Aigner-Clark have forced the University ...
Last year the Baby Einstein brand sold $200 million worth of products. The Barbie brand’s sales were 15 times as high. A giant $3 billion.
When Disney this week offered a full refund on its Baby Einstein DVDs, campaigners celebrated what they saw as a climbdown – … ...
The “Baby Einstein” brouhaha blew up further Monday when Walt Disney Co. defended “Baby Einstein” videos and demanded the University of Washington retract an “inflammatory” news ...
By 2002, Baby Einstein videos were “mesmerizing babies across the country,” one newspaper profile reported, “and turning that cranky hour at the end of the day into a more peaceful time.” ...
Aigner-Clark and her husband, Bill, were hoping sales of their Baby Einstein video would cover its $15,000 cost. "That first year, we did about $100,000 in sales," she says.
Baby Einstein toys are designed to build upon the foundation of very early childhood education through music, creativity, imaginative play, rhyming sounds, lights, colors and more. Their toys ...
In 2000, Baby Einstein sales topped $11 million; projected revenue for 2001 is $17 million. Today, the collection includes seven videos, DVDs, flashcards, toys and board books.
The Baby Einstein web site says their products "expose your little ones to the world around them through the use of real world objects, music, art, language, science, poetry and nature. ...
Age. Baby Einstein designed their jumpers for babies who are able to hold their heads up by themselves. So, it’s best to use these jumpers for babies between the ages of 6-12 months old.