Laura Porter / Investopedia The Boston Consulting Group (BCG) growth share matrix is a planning tool that uses graphical representations of a company’s products and services to help the company ...

The BCG matrix doesn’t acknowledge the synergies between different products. For example, it only measures products individually rather than as units, which can make all the difference.

A cash cow is one of the four categories or quadrants in the growth-share, BCG matrix that represents a product, product line, or a company with a large market share within a mature industry.

The Boston Consulting Group developed a tool, called the BCG matrix, for categorizing a firm's products in relation to the overall product life cycle. Product life cycle is based on the ...

Profitability, for example, is determined by other factors ... Keep in mind that the BCG matrix was designed long before niche marketing became successful with the Internet.