African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market.

Discover nine key B2B marketing trends for 2025, from AI-driven personalization to trust-focused data strategies.

B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

The future of B2B marketing measurement is here. Or at least, it needs to be. Leadership’s trust in methods used in the past has rapidly diminished. Research from Forrester found that about two ...

A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared ...

The B2B thought leadership landscape is maturing, with trust-building as the foundation, but paired with specific business objectives.

SMPL Bengaluru Karnataka [India] 3 The B2B business-to-business sector has emerged as a pivotal force in the global economy significantly driving trade and commerce In India alone the B2B market is pr ...

Up to 2.9 billion people use Meta’s services daily per a recent earnings call, making it a valuable channel for B2B marketers. You can also test out an account-based marketing (ABM) tactic ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay ...

Competing for visibility in niche B2B e-commerce markets presents unique challenges. Key Takeaways Target low-competition, ...