For all the talk about advanced segmentation models based on customer behaviors and attitudes, many B2B companies still rely heavily on “easy” grouping of customers – by product line, geography, ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

Use fine-grain segmentation for targeted job functions. For example, if you sell to IT, you can further segment that into networking, architecture, and security, among others. 3. Company Size Few B2B ...

Partnering with Brandmovers, NABCO executes 15–20 promotions annually, driving significant ROI and fostering stronger ...

B2B marketers are turning to AI to better personalise customer journeys, enabling them to provide more targeted information at the right time and better align sales and marketing teams, which is ...

Another significant challenge is customer dependence. If B2B companies generate the bulk of their revenue from a small number of large clients, they face more concentrated risk in their operations.

Often B2B research focuses on ultra-rational 'tick box' factors. This project sought to challenge this precedent, exploring how B2B decisions are far more influenced by changing socio-cultural factors ...