Marketers need to build a testing model that can prove to stakeholders—and themselves—the true contribution of different data ...

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research from Plural Strategy. The report was based on data from a ...

This first-of-its-kind report highlights the varied responsibilities of demand generation professionals and where the ...

Madison Logic recently unveiled two strategic innovations focused on challenges faced enterprise marketers today ...

Most founders spend a staggering one-third of their time on paperwork, invoices, approvals and follow-ups. Here's how to ...

The report explores evolving priorities, CMOs perspectives on innovation, and highlights a fundamental shift in how marketing ...

The owner of B2B booking platform RateHawk has confirmed Astrid Kastberg as managing director of the brand. Dubai-based ...

RateHawk is an innovative B2B booking platform developed by Emerging Travel Group. It offers hotels, flight tickets, ...

Unilever Professional has clinched Gold at the 2025 Marketing Achievement Awards, taking first place in the highly ...

Explore the potential end of Google's search monopoly and its implications for digital marketing. As AI systems like ChatGPT ...