This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

Today, most people are familiar with the concept of augmented reality in specific contexts. Lots of gamers, for example, are ...

"Wow: Sustainable Transportation" begins at 10 a.m. Tuesday, highlighting transportation, energy and climate responsibility.

When the Spacetop G1 debuted last year, it was positioned as a laptop without a screen. Instead it was designed for use with ...

Banuba, a leading innovator in augmented reality (AR) technology, announces the launch of its new virtual try-on plugin for Shopify. This groundbreaking extension simplifies the integration of ...

Enter Augmented Reality (AR)-a game-changer in how brands redefine their promises. Imagine directing your phone camera at a product and immediately viewing its carbon footprint and sourcing ...

The Apple Vision Pro 2 is set to redefine the landscape of augmented and virtual reality (AR/VR) technology. Building on the ...

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Many of the ground-breaking advancements in touring entertainment come from the integration of technologies such as augmented ...

The legendary guitarist sat down with THR after releasing a 400-page coffee table book showcasing his collection of ...

Google has resurrected its smart glasses concept, revealing a promising new prototype that brings augmented reality to a stylish, wearable form factor. During ...

Lili, one of the young people from Cardiff Youth Service who tested the augmented reality app, says it has a "calming effect" Therapy which uses virtual technology is being tested as a means of ...