Manufacturers continue to find new ways to shrink products that have already been downsized. "There's almost no product category, except eggs maybe, that hasn't been downsized over the past few years, ...

Created in collaboration with best-selling eyewear brand Thierry Lasry, these newly-released shades are colorful, structured, and in true Arizona Iced Tea style, retailing for $99.99 (their canned ...

The internet’s favorite chin-scratching, eyebrow-raising meme legend is now in the beverage business. From Costco aisles to drink aisles, The Rizzler’s viral fame just keeps growing, and now, so does ...

Recently, Arizona Iced Tea put Netflix in a body bag when the streaming service once again announced a monthly price increase (with little reason to show for it). And I said earlier that the Arizona ...

How AriZona Iced Tea Nurtures Its Cult Following. The company sells millions of cans of iced tea each year and has maintained the 99-cent price tag for three decades.

"AriZona Iced Tea is still 99 cents," the brand tweeted, earning over 14 million views. The playful dig at Netflix’s rising costs quickly went viral, with fans jumping into the conversation.

AriZona Iced Tea’s steadfast commitment to its 99-cent price point represents more than a marketing strategy—it’s a profound statement about corporate responsibility and consumer value.