Watch This: Project Ara Modular Phone Boots Up By Nate Swanner Oct. 29, 2014 2:27 pm EST When we first heard about Project Ara (or Phonebloks, if you prefer) here at SlashGear, our eyes lit up.

The developer or team who can build such a working component for Ara will receive $100,000 (£58,732) and an all-expenses paid trip to the next Ara developer's conference taking place this autumn.

There's probably a million and one reasons that skeptics can think of as to why Project Ara is doomed. And to be fair to the naysayers, the initiative certainly seemed doomed when Google sold its ...

Project Ara wasn't. The Advanced Technology and Projects (ATAP) group hosted a session earlier today at Google I/O, and it was entertaining to say the least. Project Ara wasn't. News.